When I have a patient who desperately needs to engage in regular physical activity to improve their health, why can’t I refer them to a fitness professional trained to get and keep people active?
I am convinced this would do many of my patients more good than referral to a medical or surgical subspecialist. Why can I, as a family physician, refer my obese patient to a bariatric surgeon, but not to a fitness professional as part of the healthcare team?
The existing system does not make sense!
”—Robert Sallis, MD in the British Journal of Sports Medicine. (via joinsessions)
The best kind of business is thus one where you can tell a compelling story about the future. The stories will all be different, but they take the same form: find a small target market, become the best in the world at serving it, take over immediately adjacent markets, widen the aperture of what you’re doing, and capture more and more.
Once the operation is quite large, some combination of network effects, technology, scale advantages, or even brand should make it very hard for others to follow. That is the recipe for building valuable businesses.
”—Love reading the note from Peter Thiel’s classes at Stanford.